Page 5 - NBIZ Magazine August 2023

which may cause conflict with our Our behaviors are either
values as well as with our talents.
Through the efforts of Dr. Eduard
Spranger and Gordon Alport, their natural or adaptive.
combined research discovered what
motivates individuals. Knowing what We adapt to specific
drives individual behaviors brings
even greater clarity to values and situations, which may cause
talents. Finally, emotional intelli-
gence is a fourth assessment that conflict with our values as
works with communication and the
ability to understand and correct well as with our talents.
one’s motivators if necessary.

Need to Do: Apply daily behaviors
without hesitation and confirm they
align with one’s core values and stra- Need to Know: How to relate continue to assess, clarify, and execute
tegic action plan. As it has been said, D to people. People buy from the goals necessary for both organiza-
“Words are read or heard; Actions people they know and trust. High tional and individual success.
are seen.” pressure sales or quick marketing
How often do we know we need gimmicks should be left in the Need to Know: Stay current
to do something? For whatever the dust. Learning about emotional F with market trends, issues
reason, sometimes people fail to take intelligence is imperative to further such as employment, desired skills,
action. Indecision is a decision not to develop trust with others. Remember workforce changes, local, state, and
take action. The strategic thinking this quote from President Theodore national economic trends, and new
plan with clearly articulated goals Roosevelt: “No one cares how much government policies. Many changes
and a personal goal-driven action plan you know until they know how much that adversely affect organizations
again helps close the “Values Gap”. you care.” start at the local government level
such as increases in building permit
Need to Know: One’s Tools. Need to Do: Be Oneself. Be authentic costs, water sources redistribution,
C From one’s business card to with others. You are not Zig Ziglar and/or the impact of legal and illegal
his/her website/social media or other nor any super marketing or sales immigration.
forms of marketing, one shares guru. You are you. Apply emotional
their assets/knowledge with others. intelligence naturally to one’s Need to Do: Schedule time to attend
This may include business and conversations. community meetings, not for profit
government policies, employment, organizations, local zoning hearings,
purchases, and/or sales contracts Need to Know: Strategic expand current knowledge base by
related to any business transaction. E business thinking, planning, registering for continuing education
This includes knowing what works and goal setting within your specific or attending seminars that may
for one’s return on investment. marketplace. During any economic benefit the organization. This is the
time, savvy business professionals time to be ahead of the flow, of those
Need to Do: Apply those tools will assess the past market, current other complacent agents.
consistently and with accuracy. market, and potential future market(s).
Actual tracking of marketing These individuals understand the Need to Know: Professionalism
efforts including earned sales and importance of knowing what they G and what does it mean to be a
unsuccessful sales (think your don’t know as well as confirming what professional salesperson or executive
marketing/sales funnel) is essential. they do know. includes: answering all communi-
Employee turnover may also need to cations in a timely manner; making
be addressed. Failure to apply one’s Need to Do: Assess, clarify, and no excuses; being timely; adhering
tool may lead to violations of Equal execute one’s goals to ensure the to one’s core values; being generous
Employment Opportunities, diversity strategic business plan is successful. with one’s time; and honoring one’s
policies, or fair housing policies for This is where Ready, Aim, and Fire commitment.
real estate agents. It may also break come into play. By working with in-
government policies placing busi- ternal employees or hiring an outside Need to Do: Apply professional
ness professionals in a difficult risk neutral consultant will help to ensure behaviors in all interactions in-
management situation, including a what needs to be done. Measurements cluding fiduciary duties. Fiduciary
potential lawsuit. and policies must be in place to duty is a legal obligation for many

NBIZ ■ August 2023 5