Page 6 - April 2023

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Moral resolve is also an interesting ...people make 10 judgments about a person within
concept as it involves two words. the first 10 seconds of meeting that individual.
Moral is rooted in Latin from the word
“moralis” meaning “proper behavior These judgments of a person’s character ranging
of a person in society”. Resolve shares from economic level to moral character are based on
Latin roots from the word “resolvere”
meaning to “loosen” or “explain”, and possibly a distinctive mark, a feature, etc.
through time, the definition evolved
to mean “determination, fixedness of Can you state with 100% clarity Little The Sky Is Falling.” However,
purpose.” In simplistic terms, moral why you do what you do? To answer in some geographical areas, the
is a noun, and resolve is a verb. When this question may take minutes or real estate market is still very viable
both are used together, the meaning even hours because it goes beyond the from buyers leaving some states
is “to take determined actions with a WHAT and the HOW of what one does. and traveling to other states where
fixed purpose”. Hope is the third result of this the cost of living, weather, etc. are
This leads to the question “What chain reaction, but not the last one. more economically and physically
is one’s purpose?” In the book, the On For years people have heard that beneficial.
Purpose Person by Kevin McCarthy, “hope is a strategy.” That is true since Execution of the plan then takes
he describes what it means to be “on a strategy starts as a thought and place. If some outside, unforeseen
purpose”. If a person is “on purpose”, then, through specific pre-determined force changes the previously
the light switch in the room is on. actions, turns into a result. assessed and clarified facts, leaders
When a person is not “on purpose”, Albert Einstein accepted the will rethink, and re-strategize by re-
the room’s light switch is off. concept of hope in these words, assessing what happened. Clarifying
Merriam-Webster online dictionary “Learn from yesterday, live for today, takes place again followed by any
defines purpose (noun) as “something hope for tomorrow. The important additional required actions.
set up as an object or end to be thing is not to stop questioning.” The recent failure of some U.S.
attained: intention, resolution, Even before Einstein, Aristotle regional banks is an unforeseen
determination.” The Encylopedia understood the power of hope when force. This force has small business
Britannica online defines purpose as he stated, “Hope is a waking dream.” owners re-evaluating their financial
“the reason why something is done”. Rick Page published a book titled situations including banking.
So, the question of purpose is Hope Is Not a Strategy: The 6 Keys to By taking those actions of assess-
really about “Why does one do what Winning a Complex Sale. In this book, ing, clarifying, and executing, one
he/she does?” This is not an easy Page uses “strategy” as a noun and may not suffer from disappointment
question as it marries many internal not as a verb. He suggests that when especially if they know the WHY,
thoughts, desires, and dreams with people strategize, they are thinking, HOW, and WHAT. One must have the
externally learned behaviors. and this is the spark that ignites leadership ability to overcome disap-
In the introduction to Simon their thinking process, and in turn, pointment and misfortune through
Sinek’s book Start with the Why, he leads to actions being created. one’s ability to endure.
helps to further explain the WHY. The origins of strategy come Again, endurance begins as a
Sinek states, “This book is about a from the Greeks and simply meant thought that initially comes from
naturally occurring pattern, a way of “a general to defeat his enemies”. suffering, from action or from
thinking, acting, and communicating One may as his/her own personal failure. Henry Ford understood the
that gives some leaders the ability to general hope to defeat the enemy that power of thought and its impact on
inspire those around them.” bothers them. However, one must success when he said, “If you think
Additionally, Sinek references a take specific actions to ensure the you can, or you think you can’t,
“golden circle”, which is a known potential defeat of that enemy. you’re right.
historical mathematical relationship This is why smart and forward- And, the artist Frida Kahlo built
that provides a mathematical formula thinking small business owners upon Ford’s wisdom with these words,
for proportion and beauty. This engage in strategic planning. One “At the end of the day, we can endure
circle starts with WHY in the center should start by assessing both much more than we think we can.” N
surrounded by the HOW and both are internal and external factors. From
enclosed within the WHAT. these assessments, leaders can clarify Leanne Hoagland-Smith is a clarity
Many individuals may know the what has been discovered to ensure strategist, solving people and process
WHAT and fewer can clearly articulate his/her forthcoming actions are problems. As a thought leader who
the HOW. Unfortunately, the majority directed toward the specific goal(s). challenges the status quo, she turns
of individuals cannot clearly identify For example, nationally in real tomorrow’s goals into today’s results.
WHY they do WHAT they do. estate, there exists lots of “Chicken Follow her on Twitter @CoachLee.

6 NBIZ ■ April 2023