Page 18 - April 2023

The one SIN a CEO must avoid! Remember, as a CEO, you are the organization-There
Pride – It has been called the sin from which all others is never any second guessing on that fact!
arise, and most CEOs fall into this trap. And for all the Chief Encouragement Officers out
Pride in business is the excessive belief in one’s own there, memorize this: everything that you want in
abilities that interferes with the individual’s recognition of business is on the other side of the word FEAR! N
the abilities of others. It is simply the “I know what to do –
I am the best – If it is not done my way, it is wrong.” That Nozer Buchia also referred to as Mr. Motivator, and The
is not ability talking… that is status and title talking! And Motivational Entertainer is an internationally acclaimed
the time that pride gets in the way is normally admitting motivational, inspirational, and keynote speaker of
that one is wrong, or that the other person’s way is much repute. He is known as a “speakers-speaker” due to
better at achieving the desired result. his dynamic inimitable style of humor and delivery,
As has been so aptly said by the English Osteopath Dr. and his practical approach to any situation. Author of
Andrew Taylor Still, “The job of a physician is to put his WHY ENTREPRENEURS REALLY FAIL (published
pride aside and find health; disease anyone can find.” The and released in the USA & in India) and ROADMAP TO
job of a CEO is to put his/her pride aside and listen to the SUCCESS (co-authored with Dr. Ken Blanchard and Dr.
opinions of the team and involve them in organizational Deepak Chopra), Nozer, as a Transformational Coach,
decisions. After all, one doesn’t just run a business; one guides and mentors organizations and individuals, and
leads the people, and they, in turn, run the organization! helps them plan and strategize for success. Individuals
Pride in the business world comes only after you have and corporations worldwide have greatly benefitted from
actually achieved something. This world will not let you his motivational and keynote addresses, his seminars,
feel good about past performances alone, and others will and his leadership training sessions, for he stimulates
kill one’s pride in minutes if he/she is not on top of his/ thinking and helps formulate and communicate
her game – each time. corporate strategy with clarity and effectiveness. Nozer is
Remember, as a CEO, you are the organization… there also a Texas Real Estate Broker and runs a Private Real
is never any second guessing on that fact! Estate Investment Company. Nozer can be contacted at
On an informal and funny note, and talking of pride, nozer@nozerbuchia.com.
all men proudly proclaim that every girl’s dream is to
find that perfect guy… every girl’s dream is to actually
eat without getting fat!

Moving On
This unforgiving world of business simply judges
CEOs by the decisions they make and not by the options
they had to choose from. And that is OK, for people try
and bring one down because the leader is already at the
top. Some may try and stab the leader in the back just
because he/she is ahead of them.
If you think you are beaten… you are, for one can
never rise above the level of one's thinking.
For a CEO, the greatest fear in business is the opinion
of others. And the moment one becomes unafraid of that,
he/she is on his/her way to success. Stop thinking out of
the box and start stepping outside the box. And before
one can even do any of that, one must find out what is in
one's box to begin with! Do not place the key to success in
someone else’s pocket. For it is not how hard you can hit
that matters, it is how hard a hit you can take that counts.

“This unforgiving world of business simply judges
CEOs by the decisions they make and not by the

options they had to choose from.”

18 NBIZ ■ April 2023