Page 5 - NBIZ Magazine 2022 February

Section #1: Who Helps One’s qualified sales leads, customers, and/ certified psychometric consultant is
Business or Who Are the Key or clients. For example, in real estate that online information is general and
Partners? as well as when I sold pipe valves fails to connect all the dots. People
Each business manages products and fittings, I researched extensively misunderstand the results, and this
or services. These products or to ensure I was offering the right creates misdirected actions and even
services support one’s endeavors solution that met all criteria. additional negative attitudes.
as a professional business owner,
entrepreneur, independent contractor, Section #3: How One Defines Section #4: How Does One Help and
and/or even an employed sales Oneself and What are the Key What Value is Provided?
professional. Additionally, key Resources? Value is a frequently discussed
partners may also provide advice, For some, this is an abbreviated term in business. However, in this
help, motivation, and opportunities resume of past and current knowledge area, the emphasis is what job
for sustainable growth. For some, key and work experiences. Within this or service has one been hired or
partners may also include local and/ area, one may also wish to include employed to perform. Also, what
or national associations, foundations, one’s attitudes, interests, and skills benefits (results) do to the sales leads
institutions of higher learning, such as determined, result-focused, and clients gain as an outcome of
attorneys, and/or CPAs. etc. The inclusion of contacts may also one’s efforts? Remember, think about
be beneficial. If one lacks clarity about how to go above and beyond what
Section #2: What One Does? or oneself, he/she may wish to undertake others in your industry deliver.
What Are the Key Activities? several psychometric assessments such
In this area, one must list his/her as Hartman’s Attribute Index, DISC, Section #5: How One Develops
key activities. Remember to include and/or Values. Please remember to have Client Relationships?
not only the physical meetings, but your results debriefed by a consultant, Possibly this is one of the easiest
the mental activities for sales leads, because what I know to be true as a areas to complete. Here one creates

NBIZ ■ February 2022 5