Page 19 - NBIZ Magazine 2022 February

What Makes memorable numbers are mostly unavailable. Much of this
has to do with the fact that toll-free numbers have been
around since 1967. Many high-quality toll-free numbers
Your Phone go have already been taken. Your best bet is to select a com-
pany that specializes in providing vanity toll-free num-
“Ring Ring”? days, the number of people that own mobile phones is at
bers and the necessary call tracking/monitoring. Nowa-
record levels. This makes it easy for potential customers
to call a business as soon as they need their services.

By Aaron S. Beals Text-Enabling (SMS) Your Unforgettable Phone Number
Most toll-free numbers are text-enabled (SMS) for busi-
ness use. With all the apps and social media use expected
Short-Term Memory in 2022, it is important to keep things simple for people
When was the last time you heard a company telling – dial or text 10 memorable digits, and, voila, people and
you to visit their website at: http://216.239.51.92.com? businesses are connected!
Like most people, you have probably never experienced
this. One of the most obvious reasons why companies Final Word
would never show their website in the above format is The next time you hear a competitor rattling off a
because it is not easy or memorable for their current and non-memorable phone number in an ad, one can smile
potential clients/customers. and say that he/she simply knows better. Vanity toll-free
Unfortunately, many companies would not think numbers typically generate at least a 30% increase in
twice about advertising their phone number in the tradi- responses compared to a generic toll-free number. N
tional numeric format either, i.e. (248) 555-5555. This is
because it has become the standard practice to advertise Aaron S. Beals, Business Development, of ®ing ®ing,
and publish phone numbers in numerals. Interestingly LLC., a provider of memorable phone numbers to
enough, it is well-known that words are much easier to companies; to increase their marketing and advertising
remember than a random series of numerical digits. response. To learn more, visit www.ringringllc.com.
For example, look at 1-800-624-5227 vs. 1-800-NAIL-
CARE. It’s virtually guaranteed that more people will
remember the mnemonic phone number appearing in
letters. Why make it difficult for people to call one’s
business? We would all be dreaming if we expected our
prospects to carry our business cards, advertising pieces,
or any other company literature/information around
with them all the time – everywhere they go.

Selecting The Right Vanity Phone Number
When selecting a memorable toll-free number, it is
important to find one that will be simple enough for
your customers to remember. The 800 exchange is the
most desirable, followed by 888, 877, 866, 855, 844,
and 833. Keep in mind, the simpler, the better. For
example, 1-800-GET-LASER is a more favorable choice
over 1-833-29-GET-LASER. The 800 exchange is the
best which means that it also requires a larger financial
investment. Commonly, people ask, “Can’t I just call up
the phone company and get a vanity phone number?” You
can certainly call them, but the great, high-profile, and

“ Vanity toll-free numbers typically

generate at least a 30% increase

in responses compared to a generic
” NBIZ ■ February 2022 19
toll-free number.