Page 6 - NBIZ August 2021

YOUR Yprofessionals but instead, “Got Trust?”

ears ago, there was an advertising
campaign with two simple words “Got
Milk?” Today that same campaign
could be used for business and sales
TRUST trust. Some will say people buy from those they
FACT: People buy from people they know and

know, like, and trust. My father, a lifelong profes-
sional salesperson, dispelled that belief when he
defined “like” as someone he would bring home
for dinner. In my experience, I have purchased
from people I “know” and “trust”. However, I would
POINTS Per the Gallup 2019 Poll on America’s Most &
not bring some of those individuals home for
dinner. Like is a very fluid word in comparison to
the words know and trust. Hence, the word like
is potentially not the best word to use within the
guidelines of buying.

ARE? Least Trusted Professions, professions involved in
business and sales are among the least trusted. Let
us not forget everyone is in sales. The difference is
some receive direct dollars for their “selling” activi-
ties while others receive more “indirect” dollars.
The same poll by Gallup in 2020 indicated those
in the lowest tiers lost additional “trust points”.
Selling or sales is a matter of perspective. Very
rarely does one think one’s health care providers
By Leanne Hoagland-Smith, M.S. are selling us anything. We internally believe their
recommendations are for one’s good because these
individuals are health care experts. Of course,

6 NBIZ ■ August 2021