Page 5 - NBIZ October 2022

the minimum commission. I wanted to that “value driver” through the value around 9:00 am. I received a call from
help but knew my worth. I knew that driver of “price.” a potential out-of-state buyer who
one of my value drivers is that I don’t Yes, I did create value through wanted to see 40 acres of vacant land I
work for free. education. Yet, that was not enough to had listed. Through the conversation,
Nonetheless, I continued to make that connection. I learned the buyer was not at the
educate the potential buyer and his Another personal experience correct property and volunteered to
comment was, “Wow, I didn’t expect happened on a Sunday morning meet the buyer in ninety minutes.
this much information and in such
detail.” Additionally, the client
added, “Thank you for calling me
back when you promised.” In re-
sponse, I stated, “Regardless if you
become a client or not, the philos-
ophy of Dirt Road Real Estate and
me is we want future citizens and
property owners to be happy here.
Not to share what I know would be a EMPLOYER
disservice to you.” BENEFIT SERVICES
The buyer said he would review
all information, but he didn’t feel
comfortable with having to pay the
difference between the published
buyer’s agent commission and my
brokerage’s minimum commission. I
told him that was not a problem and
wished him much success in the
purchase of this property. PLAN PAYROLL BENEFIT
At the end of the day, I lost around ADMINISTRATION MANAGEMENT PACKAGE
$1,000. However, as I stated earlier Assistance and research Get your employees MARKETING
“I don’t work for free.” A commission to keep you informed paid quickly so you Document
of around $500 was not worth it to and in compliance with can get back to doing administration of
401(k) and 403(b)
me especially when I knew the listing state and federal laws. what your company including employee
does best.
agent. With this agent, I recognized enrollment assistance.
I would probably have to work both
sides of the transaction.
Years ago, my father who
was also a professional salesman
shared this nugget of wisdom.
People have three “Value Drivers”
when they buy: (1) Price; (2) Deliv-
ery; and (3) Quality.
And usually, buyers can only
HUMAN
CLAIMS
BENEFITS
have two of those three. In this MANAGEMENT RESOURCES EDUCATION AND
case, the buyer had the value of CONSULTING CONSULTING
When a claim is
delivery, the value of price specific made, we assist in the Develop policies and Cra a competitive

to the price of the vacant land, and process, from the first procedures, address employee benefits plan
the existing commission that he filing of the claim to its recruiting strategies, to recruit and retain
would not pay. However, quality resolution. develop job descriptions. valuable employees.
of the transaction albeit not up to
his standards, did not have enough
value for him to warrant paying the PUTTING ALL THE HEALTHCARE
difference in commission. BENEFIT PIECES TOGETHER
From my perspective I did con-
OFFICE
nect to his “value driver” of quality 713-647-9700 ONLINE
www.corebenefits.net
as reaffirmed by his comments to
me, but he didn’t want to pay for
NBIZ ■ October 2022 5